Alex Leduc, CFA

Alex brings over 13 years of experience across the Canadian mortgage, financial services, technology, and real estate sectors, with a focus on leveraging data to drive smarter financial decisions.

Prior to founding Perch in 2018, a technology platform that empowers Canadians to build wealth through real estate, Alex held progressive roles at several Canadian publicly traded financial institutions. His experience spans underwriting, treasury, audit, risk management, corporate finance, and strategic planning—providing him with a comprehensive understanding of the mortgage and housing ecosystem.

At Perch, Alex leads the development of an analytics-driven platform that offers personalized insights to users throughout the homeownership journey, helping to simplify decision-making in what is often a complex and opaque market.

Alex holds an HBA with Distinction in Finance & Analytics from the Ivey Business School at Western University. He is also a CFA charterholder.